Legal Marketing

8. Don’t Hide Your Light Under A Bushel

law office review strategies

Embracing Reviews and Social Proof

Congratulations on your progress in the “Training Tuesdays” program! You’re on the path to becoming one of the top performers in your field. Today, we will discuss the importance of reviews and social proof in showcasing your expertise and attracting potential clients.

The Power of Reviews and Social Proofpower of reviews

No matter your religious or cultural background, the lesson from the parable of hiding a lamp under a bushel holds a valuable message. The parable of “hiding your light under a bushel” can be paraphrased as the act of concealing or suppressing one’s talents, skills, or positive attributes instead of allowing them to shine and make a positive impact. It is like hiding a bright light under a container or covering it up, preventing its illumination from benefiting others and the world. It signifies the importance of embracing and sharing one’s unique qualities and abilities rather than keeping them hidden or underutilized.  In the legal profession, you’ve worked hard to build your skills and reputation. So why hide your achievements and expertise? It’s time to let your light shine.

The Impact of Reviews

Reviews serve as social proof, validating the quality of your services and building trust with potential clients. When a satisfied client leaves a review on platforms like Google or Avvo, it demonstrates that others have benefited from your expertise. Positive reviews can significantly influence someone’s decision to choose your services.

How to Get More 5-Star Reviews for Your Law Firm

Are you struggling to earn more reviews for your law firm? Maybe you only have a handful… maybe you have none at all. This can feel discouraging for any law firm. Fortunately, not all hope is lost!

There are many creative ways for even the smallest of law firms to drum up more 5-star reviews. Your competitors don’t deserve to get all the action online. It’s time to step up your review game!

Here are some tried and tested ways for small law firms to generate more 5-star client reviews.

1. Ask for reviews sooner rather than later:

The best time to ask for reviews is right as the partnership is coming to an end, assuming it has been a positive experience! If your client is happy with your work, it’s great to ask for a review before you part ways.

Example:
“Thank you so much for working with my law firm for your Trademark Dispute case. It has been a pleasure to represent you and achieve the results you deserve. If you have enjoyed working with our firm, please consider leaving a review on Google, Facebook, or Yelp. We would really appreciate it!”

2. Keep it simple:

To encourage clients to leave positive reviews, make the access and instructions as simple as possible. Provide clear instructions on how and where to leave a review. Include links to your website, directory pages, or social media profiles.

Example:
“Dear [Client Name],
We hope this email finds you well. At [Law Firm Name], we always strive to provide exceptional service to our clients. To continue improving our services and better serve our community, we kindly ask for your feedback.

If you could spare a few minutes of your time, we would greatly appreciate it if you could leave us a review on Google, Facebook, or Yelp. Your honest opinion will not only help us improve our services but also help other potential clients find us online!

Here are the links to our review pages:
Google: [Insert Google review link here]
Facebook: [Insert Facebook review link here]
Yelp: [Insert Yelp review link here]

Your feedback means a lot to us, and we appreciate your time and consideration in leaving a review.”

3. Publish case studies to your website:

If you have stellar case studies to showcase on your website, this is a great opportunity to ask the client for a related review. Ask your client to provide a review or quote to add to the case study.

Example:
“We recently won a significant case for our corporate litigation client. We would love to feature your experience and review in a case study on our website. Your positive feedback would not only help us showcase our firm but also attract more clients to our services.”

4. Utilize online review sites:

Claim your law firm’s profile on review sites like Lawyers.com, Avvo.com, Yelp, FindLaw.com, NOLO.com, and more. Encourage clients to leave reviews on these platforms, as it gives potential clients more places to find you.

Example:
“We would greatly appreciate it if you could leave a review on platforms like Avvo and Lawyers.com. Your feedback will not only help us improve but also assist other potential clients in finding our services.”

5. Create a video:

Create a video talking about your law firm, the services you offer, and the clients you serve. Feature client testimonials in your video. Ask past clients if they would be willing to participate and add their testimonials to your video.

Example:
“Thank you for choosing [Law Firm Name] to handle your case. We are creating a marketing video for our law firm and would love to feature client testimonials. Would you be willing to provide a testimonial – on video or written – for us to add to the video?”

6. Add a Reviews page to your website:

Consider adding a Reviews page to your website, showcasing client testimonials, quotes, and praise. Follow up with clients, asking if they would be willing to have their photo and testimonial featured on your website.

Example:
“We value your opinion and would like to share your positive experience on our website. Would you be open to having your photo and testimonial featured on our Reviews page?”

7. Use email marketing:

Send regular email newsletters, updates, and stories to your clients and subscribers. Include calls-to-action asking clients to review your law firm on various platforms.

Example:
“We would love to hear your feedback on our services. If you have a moment, please reply to this email with a quick review or visit our website to leave a review.”

8. Host a client appreciation event:

Hosting a client appreciation event can be an effective way to not only show appreciation to your clients but also earn positive reviews. During the event, ask your clients for feedback on the event and their experience with your firm.

Example:
“We would like to express our gratitude by hosting a client appreciation event. We would love to hear your feedback on the event and invite you to leave a review on our website or social media platforms.”

Law Office Reviews FAQ:

Q: How do I address concerns about the attorney-client relationship when asking for reviews?

A: Remind clients that leaving a review does not establish an attorney-client relationship. Include a disclaimer stating that the review is based on their personal experience and does not constitute legal advice.

Q: Can I ask clients to leave reviews on multiple platforms?

A: Yes, you can ask clients to leave reviews on multiple platforms, including Google, Facebook, Yelp, and legal-specific directories. Provide direct links for their convenience.

Q: How do I encourage clients to leave reviews without sounding pushy?

A: Be genuine and grateful in your request. Explain that their feedback helps improve your services and assist other potential clients in making informed decisions.

Q: Should I respond to reviews, both positive and negative?

A: Yes, it’s essential to respond to reviews to show that you value client feedback. Responding to positive reviews shows appreciation, while addressing negative reviews demonstrates your commitment to resolving issues.

Having a strong online presence is crucial for any law firm looking to stand out from the competition and attract new clients. By earning 5-star reviews on platforms like Google, Yelp, and Avvo, you’re better able to demonstrate your expertise and help potential clients feel more confident in choosing your firm.

So, be sure to encourage your satisfied clients to leave positive reviews. This can help your law firm shine online and land even more cases. Don’t be afraid to get creative when it comes to asking past clients for reviews, as this can greatly improve your firm’s online reputation and increase your visibility. With these strategies, you’ll be on your way to getting more 5-star reviews for your law firm.

Leveraging Reviews

Ensure that your website prominently features client reviews. They can take various forms, such as video testimonials, written reviews, or quotes accompanied by images. Displaying these reviews throughout your website reinforces the credibility of your practice and the positive experiences clients have had with you.

Encouraging Reviews from Clients

Actively seek reviews from your existing clients. Include a call-to-action in your email signature, asking clients to leave a review or share their feedback. By reaching out to your client base and making it easy for them to leave reviews, you increase the chances of receiving valuable social proof.

The Importance of Email Marketing

Utilize email marketing to engage with your clients. Send surveys or feedback requests to gather their opinions and gauge their satisfaction. In these communications, kindly ask satisfied clients if they would consider leaving a review online to help others in similar situations find your services.

Leveraging Client Relationships

If you’ve established a strong relationship with a client, consider asking them directly for a review. Check your state bar’s guidelines to ensure compliance with review policies. In some cases, you may even offer incentives, such as lifetime services or discounts, within the boundaries of your jurisdiction.

Make Reviews Work for You

Once you have reviews, leverage them across various platforms. Turn them into blog posts, share them on social media, and showcase them in your email newsletters. Amplify the positive feedback and let it spread across your online presence.

The Value of Reviews in the Digital Landscape

Reviews have become the currency of trust online. Potential clients seek reassurance from others’ experiences before making contact. Research shows that people typically require at least 12 reviews to feel confident enough to reach out to a service provider. You’re missing out on a powerful tool to attract and convert clients by neglecting reviews.

Shining Bright: Building Trust and Boosting Rankingshow reviews influence business

Reviews not only influence potential clients but also impact search engine algorithms. Google and other search engines prioritize businesses with positive reviews, indicating client satisfaction and trust. By actively collecting and displaying reviews, you improve your chances of ranking higher in search results.

Embrace the Light

Don’t shy away from showcasing your expertise. Embrace reviews as a valuable asset in building credibility and attracting clients. Encourage satisfied clients to share their experiences, leverage those reviews across your digital assets, and watch as your reputation and visibility grow.

Remember, to be in the top 20%; you must stand out and actively seek opportunities to demonstrate your value. So don’t hide your light under a bushel—let it shine through the positive experiences of your clients.

Additional Resources

1. BrightLocal– This article from BrightLocal explores how online reviews impact local SEO and highlights the significance of reviews in attracting potential clients and improving search engine rankings.

2. HubSpot – HubSpot offers insights into the power of customer reviews and testimonials in building trust, enhancing brand reputation, and driving business growth. The article provides tips and best practices for leveraging reviews effectively.

 

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