In today’s digital age, an attorney’s strong online presence is crucial. However, many law firms fall into the trap of trying various digital marketing tactics without a clear strategy in mind. In this blog post, we’ll explore the importance of shifting your mindset from trying to win by investing in a suite of digital assets.
The Digital Asset Mind Shift
Instead of viewing digital marketing tactics like SEO, video, and social media as something to try or experiment with, seeing them as building blocks for a suite of digital assets is essential. These assets should generate a return on investment for your firm over the long term rather than being a one-off attempt at marketing.
For example, instead of saying, “I tried Twitter, and it didn’t work,” we should shift our mindset to say, “We are investing in building a social media presence that will drive new clients to our firm on autopilot.” This change in perspective can make all the difference in the success of your digital marketing efforts.
The 20-Step Program
To help attorneys build a suite of digital assets, we’ve created a 20-step program to get your firm to the starting line. You can gradually build your digital marketing strategy by implementing one weekly lesson without feeling overwhelmed. Within six months, you’ll be in the top 20% of attorneys in terms of digital marketing, positioning your firm for long-term success.
FAQ
Q: Why is it important to invest in a suite of digital assets for my law firm?
A: Building a suite of digital assets allows you to establish a strong online presence that drives new clients to your firm on autopilot. Investing in a long-term strategy can position your firm for success over time.
Q: What is the 20-step digital marketing training, and how can it help my firm?
A: The 20-step program is a comprehensive guide to building a suite of digital assets for your law firm. By implementing one lesson a week, you can gradually improve your digital marketing efforts and position your firm for long-term success. Our book will be available soon. Our class, Be The Twenty, about how attorneys can break into the top 20% of their industry, is available at https://bethe20.com
Q: How long does it take to see results from a digital marketing strategy?
A: Digital marketing is a long-term investment, and it can take several months to see significant results. However, building a suite of digital assets and investing in a long-term strategy can position your firm for success over time.
Investing in Digital Marketing: Long-Term Success
Investing in a suite of digital assets isn’t about trying the latest and greatest marketing tactics but rather developing a long-term strategy that drives results. Investing in digital marketing makes your firm up for long-term success and growth.
For example, by investing in search engine optimization (SEO), you can improve your search engine rankings, which drives more organic traffic to your website. By creating informative and engaging content, you can establish your firm as a thought leader in your industry, which helps to build trust with potential clients.
One of the most important things to remember is that digital marketing is a long-term investment. It’s not something that you can try once and expect immediate results. However, investing in a suite of digital assets and a long-term strategy can position your firm for success over time.
Examples of Successful Digital Marketing Strategies
To give you an idea of what a successful digital marketing strategy looks like, here’s a fictional but realistic example:
ABC Law Firm has invested in a suite of digital assets, including a well-designed and informative website, an active social media presence, and a regularly updated blog. They also regularly publish informative and engaging videos on their YouTube channel.
Their SEO strategy includes regular keyword research, on-page optimization, and off-page optimization tactics like link building. They’ve also invested in local SEO strategies to attract clients in their target geographic areas.
Through their social media efforts, they engage with potential clients and other thought leaders in their industry, establishing their firm as a knowledgeable and trustworthy resource.
Overall, ABC Law Firm’s digital marketing strategy is focused on providing value to potential clients, building trust, and establishing their firm as a thought leader in their industry.
Building a Digital Asset Suite: Conclusion
Investing in a suite of digital assets is key to success in today’s digital age. By shifting your mindset from trying to winning, you can build a long-term digital marketing strategy that drives results for your law firm. Remember that digital marketing is a long-term investment, and success comes from consistent effort and a focus on providing value to potential clients.
