Case Studies
Rainmaker Digital Strategies Success Stories
Be Consistent

The graph above shows website traffic growth for one of our creditor’s rights clients. It could be you. They started like most small creditors’ rights attorneys, with zero business from the web. In fact, their site had been compromised and was blacklisted by Google. For them, our Rainmaker strategy was a staged effort.
- Overcome the blacklist.
- Slow steady growth for momentum
- An onslaught of digital activity to force hypergrowth
- Settle in to a sustainable steady growth pattern.
Strong And Steady

This law office client was in a totally different place. They are a young, full service but “smallish” practice (six attorneys) with two main focus areas – Family Law, and Criminal Law. They had a website that they LOVED the look of, but it was broken in some areas, unfinished in others, and simply not performing at all in search with almost no traffic. During discovery, we agreed that the look is right and no new website was needed, at least visually. Behind the scenes however, the site was a literal train-wreck. The firm was evolving operationally and adding new staff members consistently. Explosive growth couldn’t have been supported at that time. Long term, steady growth however was imperative to help fund the business transitions that were underway internally. Their Rainmaker Digital Strategy had to be strong, consistent, and conservative to meet the business needs of the firm.
- Rewrite the site to look the same as the original but with search ranking architected into the design AND allmistakes fixed.
- Begin a steady social media campaign to consistently grow site traffic, (and firm revenues) in the most profitable of the two focus areas – family law.
- Once family law was entrenched in search, expand the social media campaign to include both family and criminal law.
When Just Enough, Is Enough

- Cull the thousands of spam junk backlinks that were black hat SEO and in violation of Google Search best practices.
- Groom the entire site (over a thousand pages) and update everywhere for proper search with no front-end site revisions – purely doing what should have been done originally.
- Delete a large swath of the site that was duplicate content – again, a part of an earlier gray hat SEO campaign that backfired.
- Speed up this huge site so that it was an appropriate speed for Google to give search love to.
- Keep the site maintained and technically pristine.
The Full Monty

- Create a web presence that appropriately represented their high quality reputation and brand, architected appropriate for search.
- Then, the client balked at moving ahead with SEO. The site saw incremental growth, because it was better architected, but growth was lackluster. Because expectations were lackluster, expectations were met, and the rest of the Digital Marketing Strategy was “mothballed”.
- Nearly a year later, after speaking socially with other clients of ours that had been the benefactors of tremendous growth, and increased revenues, they mustered up the courage and funds, to kick off the second phase or the Rainmaker Digital Strategy. Because the campaign was built on a well architected site, there was immediate and explosive growth.
Graphs provided by SEMRush, an independent website tracking and analytics company.
WHAT OUR CLIENTS SAY