Legal Marketing

2 Google Places – The Free Game Changer

Google Business Places law firms optimization

Why Your Law Firm Needs Google Places

The Importance of Google Places

Google Places For Law FirmsGoogle Places, formerly known as Google My Business (GMB), is a crucial tool for law firms looking to improve their online presence. It is not just a directory for businesses but also a powerful marketing tool that can help you attract new clients and retain existing ones. Google Places is the number one driver of calls and search rank, making it an essential aspect of your digital marketing strategy.

Investing in Your Digital Assets

Digital marketing is an investment in your law firm’s future. Google Places is one of the key tactics that make up the marketing system which becomes your investment in digital marketing. It may not bring immediate returns with money pouring in, but it is a vital aspect that will help build your online reputation and generate leads over time. Therefore, ensuring that your Google Places listing is up-to-date and optimized for success is essential.

Optimizing Your Google Places Listing

If you haven’t claimed your Google Places listing yet, now is the time. However, you’re missing 80% of the functionality if you claimed it over two years ago. This means you need to update your listing regularly to ensure it’s optimized for success. Google Places changes frequently, and staying up-to-date with the latest changes is crucial.

setup Google Business Places AttorneyTake Action

If you need help optimizing your Google Places listing, many digital marketing companies, including Local Legal Marketing, can help. However, optimizing your listing in just 20 minutes is possible with the right guidance. Therefore, take the time to review your Google Places listing and ensure that it’s complete, accurate, and up-to-date.

Becoming an Alpha Marketer

In the digital marketing space for your law firm, becoming an alpha marketer is crucial for success. It means you are in the upper 20% of all marketers and are actively working to improve your online presence. Optimizing your Google Places listing is the first step in becoming an alpha marketer. Keep learning, stay up-to-date with the latest trends, and implement your knowledge.


Google Places Optimization for Law Firms,

A Fictional Case Study

Sarah Thompson, an Intellectual Property Attorney, wanted to enhance her online presence and attract clients in her local area. She decided to optimize her Google Places listing to achieve these goals.

First, Sarah claimed her Google Places listing and ensured that all the essential details were accurate, including her business name, address, and phone number. She added relevant categories to her listing, such as “Intellectual Property Attorney” and “Patent Lawyer,” to increase the chances of appearing in relevant search results.

To further optimize her listing, Sarah crafted a compelling and keyword-rich business description highlighting her intellectual property law expertise. She emphasized her years of experience, successful case outcomes, and specialized services to differentiate herself from competitors.

Sarah uploaded professional photos of her office space, showcasing a welcoming and professional environment. This helped create a positive impression and build trust with potential clients who viewed her listing.

Sarah actively requested feedback from satisfied clients to encourage engagement and positive reviews. She responded promptly to positive or negative reviews, demonstrating her commitment to client satisfaction.

Sarah also utilized Google Posts to share relevant updates, such as recent intellectual property law developments or informative articles about patent filing processes. This helped position her as a thought leader and attracted potential clients seeking expert advice.

By regularly monitoring her Google Places listing and promptly addressing any changes or updates, Sarah ensured that her information remained accurate and up-to-date. She also regularly reviewed insights and analytics provided by Google Places to gain valuable data on user interactions, search queries, and website visits.

As a result of her optimized Google Places listing, Sarah experienced a significant increase in local visibility and website traffic. She attracted more inquiries from potential clients seeking her expertise in intellectual property law. Sarah’s enhanced online presence through Google Places helped establish her as a trusted Intellectual Property Attorney in her local area and contributed to the growth of her law practice.

Google Places FAQ

FAQ: Google Places for Law Firms

Q1: What is Google Places?

A: Google Places, now known as Google My Business, is a free online platform provided by Google that allows law firms to manage their online presence, enhance visibility in local search results, and interact with potential clients.

Q2: Why is Google Places important for law firms?

A: Google Places is crucial for law firms as it helps improve online visibility, attract local clients, and establish credibility. It allows potential clients to find your law firm easily, provides essential information about your practice, and showcases positive reviews.

Q3: How can I optimize my Google Places listing?

A: To optimize your Google Places listing, ensure your information is accurate and up-to-date, including your business name, address, and phone number. Add relevant categories, write a compelling business description, upload professional photos, and actively encourage positive reviews.

Q4: Can Google Places help my law firm rank higher in local search results?

A: Yes, Google Places plays a significant role in local search rankings. By optimizing your listing and maintaining a positive online presence, you increase your chances of appearing higher in local search results, making it easier for potential clients to find and contact your law firm.

Q5: How can I leverage Google Places to attract more clients?

A: Along with optimizing your listing, regularly post updates, share informative content, and engage with client reviews. Utilize Google Posts to highlight your expertise, offer promotions or legal insights, and encourage potential clients to visit your website or contact your law firm.

Q6: Is it necessary to monitor and update my Google Places listing?

A: Yes, it is crucial to regularly monitor your Google Places listing. Keep your information current, respond promptly to client reviews, and utilize the analytics provided to gain insights into user interactions and search performance. Staying proactive ensures your listing remains accurate and effective.

Q7: Can I manage my Google Places listing myself?

A: Absolutely. Managing your Google Places listing is user-friendly and can be done by yourself. However, you can also seek assistance from digital marketing experts specializing in optimizing Google Places for law firms.

Please note that the information provided here is general and subject to change. It’s recommended to consult the official Google Business Places guidelines and stay updated with the latest features and recommendations for law firm listings.


In conclusion, Google Places is essential to your law firm’s digital marketing strategy. It’s important to ensure that your listing is optimized for success by regularly updating it with the latest information. With the right guidance and investment in your digital assets, you can become an alpha marketer and see long-term success for your law firm.


Additional Resources

Certainly! Here are two external links that provide further information and insights on the value of Google Places for attorneys:

1. [Law Technology Today: Leveraging Google My Business for Law Firms]

This article from Law Technology Today explores how law firms can leverage Google My Business (now Google Places) to enhance their online presence, improve local search visibility, and attract potential clients. It provides practical tips and strategies for optimizing your Google Places listing.

2. [Moz: How to Optimize Your Google My Business Listing]

This Moz blog post offers a comprehensive guide on optimizing your Google My Business (Google Places) listing. It explains the importance of claiming and optimizing your listing, provides step-by-step instructions, and shares best practices for maximizing the visibility and impact of your law firm’s online presence.

Please note that the availability and content of external websites may change over time.

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