Legal Marketing

Why Your Law Firm Needs Google Places

Google Business Places Law Offices

Who This Is For

This article is intended for Senior Management of Law Offices.  It is not a “hands-on” guide; it is an executive overview to understand “why,” not “how”.  With that said, we have included at the end of the document a video, and a link to a tutorial, to help those that are going to create your Google Business Places account.

Google Places for Law FirmsThe Importance of Google Places

Google Places, formerly known as Google My Business (GMB), is a crucial tool for law firms looking to improve their online presence. It is not just a directory for businesses but also a powerful marketing tool that can help you attract new clients and retain existing ones. Google Places is the number one driver of calls and search rank, making it an essential aspect of your digital marketing strategy.

Investing in Your Digital Assets

Digital marketing is an investment in your law firm’s future. Google Places is one of the key tactics that make up the marketing system which becomes your investment in digital marketing. It may not bring immediate returns with money pouring in, but it is a vital aspect that will help build your online reputation and generate leads over time. Therefore, ensuring that your Google Places listing is up-to-date and optimized for success is important.

Optimizing Your Google Places Listing

If you haven’t claimed your Google Places listing yet, now is the time. However, you’re missing out on 80% of the functionality if you claimed it over two years ago. This means you need to update your listing regularly to ensure it’s optimized for success. Google Places changes frequently, and staying up-to-date with the latest changes is crucial.

Law firm MarketingTake Action

If you need help optimizing your Google Places listing, many digital marketing companies, including BeThe20, can help. However, with the right guidance, optimizing your listing in just 20 minutes is possible. Therefore, take the time to review your Google Places listing and ensure that it’s complete, accurate, and up-to-date.

Becoming an Alpha Marketer

In the digital marketing space for your law firm, becoming an alpha marketer is crucial for success. It means you are in the upper 20% of all marketers and are actively working to improve your online presence. Optimizing your Google Places listing is the first step in becoming an alpha marketer. Keep learning, stay up-to-date with the latest trends, and implement your knowledge.


Google Business Places For Attorneys, Step By Step

There are countless online tutorials and videos on how to setup GBP, rehashing them adds no value to this conversation.  One of the video’s we have encountered that does a great job as it discusses optimization, not just click this button next, instructions.    This video was NOT created by us.

In addition, if you are the one that will actually be doing this, not the one making sure it gets done by managing someone else, there is an excellent in-depth series on Gooogle Business Places Optimization.  We frequently contract with BrightLocal for optimization for our clients.

FAQ: Why Should an Attorney Optimize Their Google Places (Google My Business) Listing?

1. What is Google Places, and why is it important for attorneys?

Google Places, now known as Google My Business, is a powerful tool that allows attorneys to create and manage their online business listing. Optimizing this listing is crucial as it helps enhance your online presence, improves search visibility, and attracts potential clients.

2. How does optimizing my Google Places listing benefit my law firm?

Optimizing your Google Places listing increases the chances of your law firm appearing in local search results, making it easier for potential clients to find you. It provides essential information about your firm, such as contact details, business hours, and reviews, establishing credibility and trust among potential clients.

3. Can optimizing my Google Places listing help generate leads for my law firm?

Yes, optimizing your Google Places listing can generate leads by increasing visibility and showcasing your expertise. With a well-optimized listing, potential clients searching for legal services in your area are more likely to contact you, leading to increased inquiries and potential new clients.

4. How can I optimize my Google Places listing effectively?

Start by ensuring that all the information on your listing is accurate and up-to-date, including your law firm’s name, address, phone number, and website. Encourage clients to leave positive reviews, as these can significantly impact your online reputation. Regularly post updates, photos, and relevant content to engage with your audience and improve search visibility.

5. What role does Google Places play in local search rankings?

Google Places is a crucial factor in local search rankings. By optimizing your listing, you increase your chances of appearing in the local pack (the map and list of local businesses displayed prominently in search results). Higher visibility in local search results means more potential clients discovering your law firm.

6. Are there any additional benefits of optimizing my Google Places listing?

Yes, optimizing your Google Places listing can also enhance your online reputation, build trust with potential clients, and improve your overall digital marketing strategy. It allows you to monitor and respond to client reviews, gain valuable insights through analytics, and showcase your law firm’s unique value proposition to stand out from competitors.

Additional Resources

  1. Google My Business Help Center: Access the official Google My Business Help Center for comprehensive guidance and support on optimizing your Google Places listing and leveraging its full potential for your law firm’s digital marketing strategy. [Link:]
  2. Moz Local: Explore Moz Local’s resources to gain valuable insights and actionable tips on maximizing your online presence, including optimizing your Google Places listing and boosting your law firm’s visibility in local search results. [Link:]



In conclusion, Google Places is essential to your law firm’s digital marketing strategy. It’s important to ensure that your listing is optimized for success by regularly updating it with the latest information. With the right guidance and investment in your digital assets, you can become an alpha marketer and see long-term success for your law firm.

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