Legal Marketing

20. Make It A System Be Accountable

law office marketing systems & accountability

Redefining Your Law Firm as a Marketing Powerhouse:

The Power of Systems in Sustaining Growth and Attracting Quality Clients

Welcome! You’ve successfully concluded your 20-week marketing journey and are now standing on the precipice of a new era in your legal career. Your website traffic is up, conversions are pouring in, and you can feel the momentum of your marketing initiatives propelling you forward. However, your next steps are crucial to preventing stagnation and ensuring your progress endures and evolves.

The answer lies in embracing your law firm as not just a provider of legal services, but as a proactive marketing entity that commands the quality and quantity of its clientele. In this article, we will examine the fundamental importance of a systematic marketing approach, illuminate how you can create such a system, and share a realistic example to inspire you. By the end, you will have a clear roadmap to keep your marketing efforts strong and consistent, fueling your long-term growth.key to success

Harnessing the Power of Systematized Marketing

1. Consistency and Momentum: Establishing Brand Credibility

A structured marketing system ensures consistency and sustains momentum, both of which are pivotal in building brand trust and resonance with potential clients. A robust marketing system allows you to deliver high-quality content regularly, engage with your audience on social media, and maintain a compelling online presence, solidifying your authority within your practice area.

2. Effective Time Management: Maximizing Efficiency through Automation

For an attorney, time is of utmost value. A well-structured marketing system allows you to optimize your time and resources, enabling your focus on the core aspects of your practice. Automated processes, such as scheduling blog posts and setting up follow-up emails, can keep you active in the digital realm without hindering your legal duties.

3. Scalability and Growth: Laying Foundations for Expansion

A systematic approach to marketing can seamlessly accommodate the growth of your firm. As your practice grows, your system can help you delegate marketing tasks, integrate new team members, and ensure the consistency and quality of your output.

Building and Optimizing Your Marketing System

Now that we’ve explored the benefits of a systematic marketing approach, let’s delve into the steps to build and refine such a system:

1. Tool Selection:

Consider using a CRM software like Zoho or HubSpot to manage your clients and prospects. These tools can also aid in pre-scheduling content and automating workflows.

content planning2.  Content Planning and Scheduling:

A content calendar can be an invaluable asset, helping you schedule your content across various platforms. Consistent delivery of valuable content helps maintain engagement with your audience.

3. Automation of Follow-ups:

Automated email sequences can provide timely information to new leads or prospects, ensuring engagement even during periods of high workload.

4. Delegation and Outsourcing:

As your firm grows, delegating or outsourcing specific marketing tasks can keep your marketing system running smoothly, allowing you to concentrate on your primary responsibilities.

5. Content Repurposing:

Repackaging and repurposing content across different platforms can expand your reach and further establish your credibility in the field.

FAQ Section

1. How often should I publish new content?

The frequency of content publication can depend on your resources and audience engagement. However, a general recommendation is to post new blog content at least once a week and to update social media platforms daily.

2. What type of content should I be creating?

Content should be tailored to your audience’s interests and needs. This might include legal advice, insights into recent case law, or informative articles about your area of practice.

3. How can I balance my legal responsibilities and marketing efforts?

Balancing legal responsibilities with marketing efforts can be challenging. However, adopting a structured marketing system with the appropriate tools can streamline your processes, allowing you to maintain both effectively.  People turn to you, because you are a professional, and will likely get better results than they would filing a case Pro Se.  The same applies to your time, and success, and your ability to chose a marketing partner to help you.

Practical Application: A Case Study

Consider the (fictional) example of “Fjenden & Associates”, a medium-sized law firm specializing in employment law with five attorneys on staff. Despite their collective expertise, the firm found that their client base was not growing at the rate they desired. Recognizing the need to adopt a more vigorous and consistent marketing strategy, they decided to transform their approach.

The firm started by integrating a CRM tool to effectively manage client interactions and automate their follow-ups. The five attorneys brainstormed together and drew from their individual experiences to curate a rich content calendar. They planned weekly blog posts on topics relevant to their practice, such as workers’ rights, harassment claims, and changes in employment laws. Alongside this, they decided to maintain a daily presence on social media platforms, sharing industry news, tips for employees and employers, and engaging with their followers.

As they started to put their plan into action, they designated one of their attorneys, Rachel, who had a knack for marketing, to take the lead on their marketing strategy. Rachel spent part of her workweek overseeing the marketing system, coordinating with her colleagues, and ensuring everything ran smoothly.

The systematic approach started showing results within a few months. The firm noticed a surge in website traffic and an influx of potential client inquiries. The quality of their leads improved as well, attracting businesses that valued their expertise and could afford their services. As their client base grew and marketing demands increased, the firm decided to hire a dedicated marketing assistant. Thanks to their systematic approach, the new hire could easily integrate into the marketing workflow and assist Rachel in the expanding workload.

Today, Fjenden & Associates enjoys a thriving practice. Their success in the marketplace has been significantly boosted by their strategic and systematic approach to marketing, which remains a cornerstone of their operations. The transformation from a purely legal entity to a marketing-savvy law firm has enabled them to stand out in the competitive field and continuously attract their ideal clients.


Your 20-week marketing journey was merely the start. The real challenge is to maintain and build upon the momentum by transforming your marketing efforts into a robust, scalable system. Remember, the legal landscape is competitive, and proactive marketing is the key to standing out. Keep refining your system, responding to changes in your audience’s needs, and you’ll be well on your way to solidifying your position in the market.

Investing in a systematic approach to marketing will give you an edge over the competition and attract the quality clients you desire. The journey doesn’t end here – it’s only just begun!


Additional Resources:

If you’re interested in learning more about creating effective marketing systems and strategies, check out the following resources:

1. Entrepreneur – “4 Steps to Building a Marketing System” 

2. American Academy of Estate Planning Attorneys-11 Ways to Identify Your Ideal Client 


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