Legal Marketing

Unleash Your Law Firm’s Full Potential with the Shock and Awe System!

Designed for firms with at least a $6K monthly marketing budget ready to turn that budget into a Powerhouse Strategy that drives results, and breaks through business development plateaus.

From the Desk of Jeff Folkersen

Dear Friend,

If you’re looking to break through growth plateaus and dominate your market, this will be the most important package you’ll ever invest in.

Let me tell you a little about our journey. HOF started in the ’80s as a real estate lifestyle company, founded by my father, Henry. Back then, HOF owned Habitat Marketing.  When the real estate market took a nosedive, we pivoted to technology, focusing on law firms. We installed microcomputer-based word processing systems, which were a revolutionary alternative to the expensive, dedicated word processors of the time.  

Since then, we’ve been pioneers in mainstream marketing on the internet. Before the World Wide Web existed, we were part of the beta test team for Mailloop, the world’s first email scraper and cold email platform. As the web emerged, we wrote the documentation for Hotdog, the first visual editor for web pages, for Macmillan Press.

Our expertise with attorneys and technology marketing has been consistent, with notable ventures into corporate America, including our most recent stint with the Home Shopping Network. Even while at HSN, our agency, StudioHOF, was an active side gig. Now, having left HSN, we’ve refocused our efforts back where we started 40 years ago—supporting law firms, with Local Legal Marketing, and soon Legal Brand Builders.  We also run a training arm, focussed on law firm marketing, BeThe20.

We’ve noticed that ALL law firms eventually plateau. The fortunate ones find a good SEO and web firm, which gets them to a comfortable market position. However, in today’s highly complex internet marketing landscape, good SEO and web design can only take you so far. While others pitch “the one big thing” that will launch a firm to fame and glory, we see a gap in the market for aggressive, multi-faceted, omnipresent marketing campaigns that break through plateaus.

To address this, we’ve been adding more value to our suite of services, culminating in the launch of our new approach to legal marketing: Shock and Awe. To celebrate this launch, we’re offering an exclusive opportunity for four law firms to join our pre-launch beta program at a 40% discount. This is in exchange for honest reviews at the 6-month and 12-month marks.


Save 40%

Be one of the first 4 firms to register, and save 40% – read through to the end for details

Exactly What You’re Getting 

First of all, this isn’t like any marketing package you’ve ever seen. There’s no fluff or filler—just battle-tested tactics that are working right now.

It’s About MORE Than Just “the website”

See, you can use the same system in this package to elevate all aspects of your practice. Here’s a quick rundown of what you’re getting…

Why Choose the Shock and Awe System?


Advanced SEO Services:

Rank higher on search engines and attract more clients.

  • Comprehensive SEO audit and optimization
  • Local SEO enhancements to dominate local search
  • Ongoing keyword research and content optimization

Targeted Advertising Campaigns:

Reach the right audience and convert leads into clients.

  • Geotargeted advertising tailored to specific legal services and locations
  • Retargeting campaigns to maintain client engagement
  • Selective PPC campaigns for high-intent keywords

Professional Video Production:

Build trust and showcase your firm’s expertise.

  • High-quality promotional videos showcasing your firm
  • Client testimonial videos to build trust
  • Video SEO to enhance discoverability

Custom Website Design or Refresh:

Convert more visitors into clients with a stunning website.

  • Modern, mobile-responsive website design
  • UX enhancements for better conversion rates
  • Integration of advanced features like chatbots and appointment scheduling

Content Marketing and Blogging:

Establish authority and keep your audience engaged.

  • Strategic content calendar development
  • High-quality, SEO-friendly articles and blog posts
  • Engaging infographics and visual content

Social Media Management:

Build a strong online presence and connect with potential clients.

  • Development and execution of a comprehensive social media strategy
  • Regular posting and engagement on relevant platforms
  • Community management services

Email Marketing Campaigns:

Stay top of mind and nurture leads into clients.

  • Custom campaign design and dispatch
  • Segmentation and personalization to boost engagement
  • Performance analysis and optimization

Book Creation and Promotion:

Establish yourself as a thought leader in your field.

  • Ghostwriting services to establish thought leadership
  • Book design, publication, and promotional campaigns
  • eBook versions for digital distribution

Podcast Production:

Reach a wider audience and build authority.

  • Planning and launching a professional podcast series
  • Production, editing, and distribution of episodes
  • Podcast promotion and integration into your marketing strategy

Webinar Hosting and Production:

Educate your audience and convert attendees into clients.

  • Development and promotion of educational webinars
  • Technical setup and hosting services
  • Follow-up campaigns to convert attendees into clients

Directory and Citation Management:

Improve your online visibility and reputation.

  • Submission to legal and business directories
  • Ongoing management and optimization of listings
  • Reputation monitoring and improvement

Review and Reputation Management:

Build a strong online reputation and trust with potential clients.

  • Client review collection strategy
  • Active monitoring and management of your online reputation
  • Response templates and guidance for handling reviews

Personal Branding and Media Training:

Position yourself as an industry leader and handle media with confidence.

  • Personal branding consultations leveraging 66biolinks
  • Customizable personal branding pages with bio links, social media links, and contact information
  • Media training for public speaking and interviews

Monthly Press Release Service:

Enhance your firm’s visibility and credibility on a national scale.

  • Creation and distribution of monthly press releases
  • Guaranteed syndication in national press outlets such as Google News, AP, Bloomberg, CBS, Fox, NBC, Bing, Moody’s, and more
  • Boost your SEO and attract media attention

ADA Compliance:

Ensure your website is accessible to everyone.

  • Comprehensive accessibility audit and implementation
  • Compliance with WCAG 2.1 guidelines
  • Ongoing monitoring and updates for accessibility

Privacy Compliance to GDPR Standards:

Protect your clients’ data and build trust.

  • GDPR compliance audit and implementation
  • Data protection and privacy policy creation
  • Ongoing compliance monitoring and updates
best law firm marketing system

Exclusive Beta Program Invitation: Limited Time Offer for 4 Law Firms!

Unlock the Future of Legal Marketing with the Shock and Awe Package

We are thrilled to announce the beta launch of our groundbreaking “Shock and Awe” marketing package, and we are looking for four visionary law firms to be the first to experience its unparalleled power.


Why This Beta Launch is a Game-Changer

As a beta program, this is a unique opportunity to be at the forefront of legal marketing innovation. Beta testing is a phase where new products are released to a select group of users before the full launch. It allows us to fine-tune the package based on real-world feedback, ensuring it delivers maximum value and performance. In return for your participation and honest reviews at the 6-month and 12-month marks, you’ll gain exclusive access to cutting-edge marketing strategies at a fraction of the cost.

What You Get:

  • 40% Discount: Save $2,400 off the regular price of $6,000 per month.
  • First-Mover Advantage: Be the first in your market to deploy the most advanced marketing strategies.
  • Dedicated Support: Receive personalized attention and dedicated support to ensure your success.
  • Influence Future Enhancements: Your feedback will directly shape the future of the Shock and Awe package.

How It Works:

  1. Sign Up Within 30 Days: This offer is available for the next 30 days only. Act fast to secure your spot.
  2. Exclusive Beta Price: Pay just $3,600 per month, a savings of 40%.
  3. Provide Honest Feedback: Share your experiences and results with us at 6 months and 12 months.

Why You Shouldn’t Wait: This is more than just a discount; it’s an investment in the future of your law firm. Imagine being the first to leverage these powerful strategies, setting your firm apart from the competition and driving exponential growth. With only four spots available, this exclusive opportunity will fill up fast.

Take Action Now Don’t miss out on this chance to transform your firm’s marketing efforts. Be one of the first four law firms to experience the Shock and Awe package at a significantly reduced rate.

Secure Your Spot Today Click the button below to join our beta program and take your law firm’s marketing to the next level.

Call to Action Button: Get Started Now and Save 40%

One-Time BONUS Offers

One Time Offer #1 Job Openings Board

Streamline your recruitment process and attract top talent.

  • Create a career page for your organization on your website with intuitive prebuilt layouts
  • Application Tracking System to track, rate, and filter applications within your website dashboard
  • Track notifications, build templates, and send emails to applicants from the WordPress dashboard
  • Build your own application form or integrate a different form – we’ve got them all covered!

One Time Offer #2 Anthem Creation

Bring your firm’s online persona to life with a custom anthem song.

  • Create a vocal piece of music in any genre you prefer as an anthem for the firm.
  • Each song has an intro, outro, bridge, chorus, and 2 verses
  • Use portions of the anthem song to reinforce branding across long-form videos, Facebook reels, YouTube shorts, and other short-form content
  • Enhance public speaking engagements with a unique and memorable presentation, stronger than any other presenters

One Time Offer #3 Client Avatar Creation

Understand and target your ideal clients with precision.

  • Develop detailed client avatars based on demographics, psychographics, and behavior patterns.
  • Use insights to tailor marketing messages and strategies that resonate with your target audience.
  • Enhance your firm’s ability to attract and retain ideal clients by addressing their specific needs and pain points.
  • Apply client avatar insights to all marketing channels, ensuring a consistent and targeted approach.

One Time Offer #4 Enhanced Analytics and Reporting

Gain deeper insights into your marketing performance with advanced analytics and reporting.

  • Set up comprehensive dashboards to track key performance indicators (KPIs) in real-time
  • Generate detailed monthly reports with actionable insights and recommendations
  • Conduct in-depth analysis of campaign performance to identify areas for optimization
  • Provide regular consultations to review analytics and adjust strategies for improved results

Our Unbeatable 12-Month Guarantee

We are incredibly confident in the value and impact of our “Shock and Awe” marketing package, and we want you to feel the same confidence when you choose to partner with us. That’s why we offer you this iron-clad guarantee:

The Shock and Awe Performance Assurance

If you invest in our Shock and Awe package and follow our strategic recommendations, we guarantee you will see a significant increase in your online presence and client engagement within 12 months. Here’s how it works:

  1. Initial Assessment: We will conduct a comprehensive audit of your current marketing efforts and establish a baseline for your online presence and client engagement metrics.

  2. Implementation and Monitoring: Over the next 12 months, we will implement the Shock and Awe strategies, closely monitoring performance and making necessary adjustments to maximize results.

  3. Quarterly Reviews: Every 3 months, we will review the performance metrics with you, providing detailed reports and actionable insights to ensure continuous improvement.

  4. 6-Month Milestone Check: At the 6-month mark, we expect to see at least a 2X increase in site traffic, along with noticeable improvements in client engagement and overall online presence. If these improvements are not evident, we will work with you to adjust the strategy and ensure progress.

  5. 12-Month Results Review: At the end of the 12-month period, we expect to see at least a 10X increase in site traffic. If you have not seen these measurable improvements in your online presence and client engagement, we will continue working with you for an additional 3 months at no extra cost to ensure you achieve the promised results.

This guarantee ensures that you have nothing to lose and everything to gain. We’re committed to your success and will work tirelessly to help you achieve it.

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