SOP #12 – Launching a Guest-Blogging Link-Building Campaign

We will be sharing our complete library of Standard Operating Procedures. Over the next year, we will publish every one of parent company’s (HOF, Inc.) SOP’s that help us to create dynamic growth for law firms, and other small to medium sized businesses (SMB). We recognize that only a relatively small number of small businesses and law firms have the money needed for one of our divisions to create an online strategy. However we also realize that with the right knowledge, almost any firm or business can do the work themselves.

We hope you enjoy this series, with Standard Operating Procedures to help you dominate your market.

Today’s featured Launching a Guest-Blogging Link-Building Campaign

Link building is an essential element of SEO. If you want to rank for competitive and queries, you will need to build links. The goal for this is for you to establish a process to find guest blogging opportunities, reach out, and easily create content to acquire backlinks.

Before We Start

You’ll need to be familiar with how to perform keyword research and possibly have a keyword strategy already.

If you are not sure about how to perform this step, you should read SOP 011.

Determine the topic / searcher intent that you want to build links around. Each of these link building campaigns will be limited to a single searcher intent.

For example:

  1. “Who creates emojis” and “unicode consortium” have a similar searcher intent.
  2. “Who creates emojis” and “emoji chrome extension” have different searcher intents.

[button link=”https://drive.google.com/file/d/1_6LkpNDvDppOK8QpxOAnieIJznMUIunp/view?usp=sharing” type=”big”]Download Full Document[/button]

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