Legal Marketing

2. Zeroing In On Your Target Client Mindset

10 key strategy steps to revamp your firm's marketing in 2024-#2-redefining your firm's niche and vision

Before law firms expand their marketing efforts, it’s crucial to perform an in-depth internal evaluation. This process includes assessing staff capabilities, technology infrastructure, service offerings, client base, competitiveness, and work environment. Such evaluation helps in identifying areas of strength and those requiring investment, forming a base for successful external marketing strategies.

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