Legal Marketing

Email Marketing for Attorneys: A Compliant Approach to Boosting Client Engagement

As part of the Rainmaker Legal Leverage System, email marketing holds a unique and powerful position. Despite the stringent regulations set by state bar associations, email marketing, when executed correctly, can provide a significant competitive edge in a space where competition is minimal. Compliant and well-strategized email marketing not only helps in keeping your firm in the minds of your clients but also works synergistically with our other services to deliver a comprehensive digital marketing strategy. This synergy is key to pushing your law firm into the top 20% of marketers, reaping 80% of the business.

Law Office Email Marketing

The Value of Email Marketing

Email Marketing for Law Offices

Email marketing allows you to reach a targeted audience directly, offering personalized content that speaks to their unique needs and interests.

This form of direct communication builds trust over time, turning prospects into clients, and clients into loyal advocates of your firm.

Can Attorneys use email for advertising?

CAN-SPAM Compliance and State Bar Guidelines

To engage in email marketing, you need to adhere to the CAN-SPAM Act, a law that sets the rules for commercial emails, gives recipients the right to stop emails, and spells out penalties for violations. We strictly adhere to CAN-SPAM rules and follow state bar guidelines meticulously.

Our service includes both opt-in and cold email strategies that align with these guidelines, giving you peace of mind that your email marketing campaign is both ethical and lawful.

Get clients for law firms with Email

Our Advantage: Owned Email Servers

Understanding the intricacies of email deliverability is crucial. Not all sent emails reach the intended inbox; many are halted by spam filters. To counteract this, we utilize our own email servers to boost the likelihood of your emails reaching their intended recipients. By maintaining our servers, we can monitor email deliverability closely and troubleshoot issues promptly, ensuring that your marketing messages have the best chance of being seen and acted upon.

In Conclusion

Embracing email marketing does not mean you have to navigate a minefield of regulations alone. At our agency, we are well-versed in the legalities surrounding email marketing for attorneys. We take on the responsibility of ensuring your emails are compliant, targeted, and, most importantly, effective in reaching your desired audience.

Remember, email marketing is not just another service we offer; it’s a strategic piece of the Rainmaker Legal Leverage System. When used in synergy with our other services, it helps your firm cross into the realm of top-performing marketers, where 80% of the business resides. This is the power of the 80/20 rule at work, pushing you towards success.

Let us help you navigate the less-trodden path of email marketing, and together, we can take your firm to new heights. Reach out to us today, and let’s start creating your customized email marketing strategy.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop emails, and spells out penalties for violations. We strictly adhere to these regulations in all our email marketing activities.

Although there are guidelines and regulations around email marketing for attorneys, when adhered to correctly, it’s a very effective way of building relationships with potential clients and keeping your firm top of mind. It’s a space with less competition and, therefore, a significant opportunity for growth.

Having our own email servers allows us to closely monitor email deliverability, swiftly address any issues and ensure that your marketing emails have the best chance of reaching their intended recipients.

Email marketing is an integral part of our comprehensive system, complementing our other services like SEO, PPC, and reputation management. This synergy of services is key to propelling your law firm into the top 20% of marketers, capturing 80% of the business.

Yes, our email marketing services are fully customizable. We focus on understanding your firm’s unique needs and goals, allowing us to create targeted and effective email campaigns.

Through our owned email servers, we monitor email deliverability closely. We provide you with regular reports on your email marketing performance, including open rates, click-through rates, and conversions, so you can see the direct impact of your campaigns.


With our expert and compliant approach, email marketing can be a powerful tool in your digital marketing arsenal. Reach out to us today to explore how we can leverage email marketing to increase your law firm’s visibility and client engagement.


Close Popup

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Close Popup