SOP #15 – Excluding Own Traffic from Google Analytics
Today’s featured SOP is Excluding own traffic from Google Analytics
Your internal traffic can seriously skew your metrics to the point of getting you to make wrong decisions. You want to keep your data clean and as accurate as possible.
Google Analytics needs to be set up on your website. Extra views should be configured in your Google Analytics property. If you haven’t done either, or one of these you can do so by following this SOP.
The specific steps on this SOP apply only to Universal Google Analytics (not Google Analytics 4). If you followed other Be The 20 SOPs to create your Google Analytics account or if you set up Google Analytics before October 2020 you most likely have a Universal Analytics property.
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