Videos Humanize Law Firms and Build Trust
Recent surveys show that 90% of clients say video helps them evaluate legal service credibility and professionalism. Video marketing is a proven way for attorney websites and social media to educate and attract modern clients.
Why Law Firms Should Embrace Video Content
Well-crafted legal videos offer many benefits:
Improved SEO
Optimized videos can drive website traffic and search visibility.
Simpler Alternative to Blogs
Short videos are easier to produce than written content.
Social Media Engagement
Videos tend to get shared significantly more on social platforms.
Short-Form Video’s Growing Impact
How we consume information has transformed with technological advancements. Short videos excelling at quickly conveying digestible content in an engaging format have gained immense popularity. This trend now extends to the legal industry, as attorneys recognize platforms like YouTube Shorts and Facebook Reels present new opportunities to connect with potential clients.
Enhancing Online Presence
These sites offer lawyers the ability to showcase expertise through valuable legal insights, establish thought leadership, and foster brand awareness by creating informational and shareable short videos. With fewer lawyer competitors currently leveraging short-form video, now is an ideal time for firms to capitalize and tailor video strategies to the unique user preferences of each platform’s audience.
Well-Suited for Busy Viewers
The concise, attention-grabbing nature of short videos makes them a great vehicle for lawyers to convey key messages to time-pressed audiences. Rather than lengthy written content, short videos allow making an impact quickly.
Let me know if you would like me to modify anything in this rewrite to better fit the context! I aimed to focus it on opportunities and benefits to law firms from short videos.
Creating Great Legal Marketing Videos
The key is keeping videos focused, authentic, and helpful:
Keep it Brief
Aim for 1-2 minutes maximum. Cover one specific topic or question.
Offer Legal Tips and Insights
Provide specific, valuable legal help or information.
Show Your Attorneys
Film videos with actual lawyers from your firm to humanize your brand.
Optimize for SEO
Include meta titles, tags, and transcripts so videos can be found online.
Promote Your Content
Embed videos on the website and share them across social media channels.
The following is a DRAMATIZATION AND IS NOT AN ACTUAL EVENT: One firm posted a video series: “5 Things To Do After Your Car Accident.” They filmed personal injury attorneys at their firm discussing each tip. The videos drove tons of traffic from YouTube and website visitors increased by 15%.
Getting Started with Video Marketing
Dipping your toe into legal video marketing is simpler than you realized. Here are some first steps:
Set Objectives
Define your goals from video marketing, like website traffic, rankings, and conversions. Track progress.
Find a Location
A home office, conference room, or legal library with good lighting can work great for a DIY legal video shoot.
Prepare a Script and Questions
An outline keeps your videos focused, on-brand, and your attorneys sounding natural.
The following is a DRAMATIZATION AND IS NOT AN ACTUAL EVENT: One firm struggled with rambling testimonial interviews. After scripting questions out before their next client video, they helped the subject stay on topic and their conversion rates increased after posting it.
FAQs
1. What equipment do we need?
Modern smartphones can produce quality legal videos. Lighting and lavalier mics also help.
2. How much do videos cost?
For DIY videos, costs are less than $500 for entry-level gear. Professional production with legal video marketing firms ranges from $1,000-$5,000.
3. What content works best?
Tips, law explanations, attorney/staff profiles, and client testimonials make engaging legal video topics.
Now that you have amazing legal videos, promote them across channels:
Feature on Website and Blog
Embed videos on relevant pages and blog posts. Link to the videos in content.
Share on Social Media
Upload natively on platforms like Facebook, LinkedIn, and Instagram. Insert eye-catching custom thumbnails.
Leverage Paid Ads
Run paid campaigns highlighting top videos to expand reach. Retarget visitors who watched part of a video.
The following is a DRAMATIZATION AND IS NOT AN ACTUAL EVENT: One personal injury firm drove over 600 contact form submissions in a month thanks to Facebook ads showcasing their accident advice videos to local traffic.
Ready to Level Up Your Legal Marketing?
Take the Next Step with Law Firm Video
With strategic video marketing, you can humanize your law practice while establishing expertise and credibility. Let’s explore how custom legal videos can benefit your firm. Contact us to start boosting your online visibility today!
